Nicolai Meelby

Topdanmark wanted to launch an affinity program with one of Denmarks’ largest retailers, offering personal line products to the loyalty customers of the retailer. The current systems at Topdanmark were evaluated but found “not applicable” for the new affinity program. The time needed to set up products had to be short, the flexibility to make changes to underwriting rules on the fly was important. Also, the program needed to be fully synchronized with the existing General Ledger for monitoring and consolidation of numbers. 

 With IBSuite, Topdanmark got a proven, flexible and scalable platform that enabled them to easily configure new products and launch the affinity program for the first of many products starting with Motor in a record-time of 6 months’ implementation.  Besides the affinity program, Topdanmark decided, in parallel, to migrate their income protection portfolio into IBSuite as well. This provided the organization with efficiency, automatization of work processes and improved the overall customer service. 

“When we wanted to launch a large scale affinity program with a prominent retailer and migrate the existing “income protection” portfolio, it was key for us to find a partner, who could provide a flexible and scalable platform that would enable us to easily configure new products. On top of that, we needed to succeed in completing the implementation of the end-to-end insurance business platform on a very optimistic time schedule.

I am happy to say that we have succeeded with IBSuite, and IBAs team was very pragmatic to work with when handling the challenges that occurred. This was in particular the case, as the second project included a larger scale migration of policy data. We are happy with the partnership that we believe has only just started.”