Topdanmark: Establishing an Affinity Program with IBSuite

Topdanmark is a Danish insurance company that offers a wide range of insurance products and services. It’s
their mission to provide customers with the best insurance solutions and the highest level of service while also
promoting corporate responsibility.

THE CHALLENGE

Topdanmark wanted to establish an affinity program in collaboration with one of Denmark’s largest retailers, which would offer personal line products to the retailer’s loyal customers. However, after evaluating their current systems, Topdanmark concluded that they could not support a new affinity program. Therefore, they required a system that would allow for quick product setup and provide flexibility to make changes to underwriting rules as needed. The new program would also need to be fully integrated with their existing General Ledger for seamless monitoring and consolidation of financial data.

“When we wanted to launch a large-scale affinity program with a prominent retailer and migrate the existing income protection portfolio, it was key for us to find a partner, who could provide a flexible and scalable platform that would enable us to really configure new products.”

Nicolai Meelby
SVP, Topdanmark

The Client

Topdanmark

Topdanmark is a Danish insurance company that offers a wide range of insurance products and services. It’s their mission to provide customers with the best insurance solutions and the highest level of service while also promoting corporate responsibility.

Topdanmark is committed to understanding their customers’ needs and providing tailored insurance solutions that meet those needs. They prioritise building solid relationships with their clients and are committed to transparency, striving to make insurance easy to understand and accessible for all.

The solution

Thanks to IBA, Topdanmark was able to launch their affinity program within a record time of 6 months. IBSuite provided them with a flexible and scalable platform that allowed for easy configuration of new products.

The affinity program was initially launched with Motor insurance, but Topdanmark decided to migrate their income protection portfolio to IBSuite. This improved efficiency and the automation of work processes, allowing Topdanmark to refocus their attention on customer experience.

The benefits

Competetive edge

The ability to configure new products quickly and easily also allowed Topdanmark to remain competitive and agile in the marketplace, respond to market demands and expand their business offerings.

Facilitated collaboration

The platform’s flexibility enabled Topdanmark to launch their large-scale affinity program with a prominent retailer.

Flexibility and scalability

IBSuite provided a flexible and scalable platform that allowed Topdanmark to configure new products easily.

Migration of Income Portfolio

The platform’s scalability also allowed Topdanmark to migrate their existing income protection portfolio.

The results

Topdanmark required an end-to-end insurance business platform that would be implemented within a tight timeframe, and IBA was able to provide. Topdanmark succeeded in meeting these challenges with IBSuite, and the partnership was made easier by IBA’s pragmatic approach to problem-solving. Topdanmark expressed satisfaction with the collaboration and looks forward to continuing to work with IBA in the future.