“Teamwork, gaining shared insight, co-creation and agreeing scope. Involving business people, users/consumers, designers, and skilled IBSuite architects in an iterative process, which is applied to define business design, customer journeys, insurance products, processes, interfaces. It is a process to imagine and define future states and to bring products, services, and experiences, to market.”
SPEED TO MARKET
Flexibile architecture facilitates speedy time-to-market of new insurance products.